Guides
How to run outbound that gets answered.
Practical guides for the people who use it, and the jobs they use it for.
Marketing agenciesRun outbound for every client from one account
SaaS foundersGet your first customers with letters you did not have to write
B2B sales teamsGive every rep a pipeline without giving them a writing job
Lead generation agenciesSell meetings, and keep the machine visible
Recruiters and staffing firmsReach hiring managers with notes that sound like you
Consultants and freelancersFill the calendar between projects without stopping work
Developer tool foundersReach the teams your tool is built for
E-commerce agencies and app makersPitch the stores your offer fits
Accountants, lawyers and advisorsReach the right firms without sounding like a mass mailing
Security vendors and IT providersWrite something useful, not something frightening
Getting startedSet up your mailboxes and domains the right way
Getting biggerGrow from ten mailboxes to a thousand without losing track
Campaign craftWrite a campaign brief that writes good letters
Campaign craftSell several packages from one campaign
Everyday useWhat every number on your dashboard means
ListsTurn a StackShortlist list into a running campaign
ListsImport any lead list, from any tool
Campaign craftBuild a sequence of any length that does not feel like one
Everyday useTurn replies into conversations before they go cold
AutomationRun your outreach from your own agents and tools