E-commerce agencies and app makers

Pitch the stores your offer fits

An e-commerce agency has no use for a list of all shops. It needs the stores its offer fits, and a person to write to.

Build one list per offer

Upload a list of stores for each offer, or buy one from StackShortlist. Name the list by offer so you can pick it in a campaign's Audience tab. Each list shows how many people are ready and how many are not yet in a campaign.

Pick one or more lists as a campaign's audience.

Tier by store size

Set a tier per lead. A small store hears about the starter audit and a larger one about the retainer. The writer quotes the price and link for that lead's tier exactly as you wrote them.

The writer uses the tier's own price and link.

Follow up on the store's clock

Send windows follow the lead's time zone. Stores in Europe and the US each get their letter during their own working day from one campaign.

Your checklist

Name a list per offer.
Give each store a tier.
Set the price and link on each tier.
Check a sample letter for each tier.

Screens show a fictional workspace with example data.

Start with 10 mailboxes Next guide: Reach the right firms without sounding like a mass mailing