SaaS founders

Get your first customers with letters you did not have to write

Early on you know exactly who your product is for and have no time to tell them. A brief and a list are enough to start.

Write the brief once

Say what the product does, who it is for and why that matters, in your own words. Add the offer, a link and the facts the writer is allowed to use. That is the whole setup. The writer states nothing you did not give it.

The brief is the only source of product facts for every letter.

Start small and read everything

Ten mailboxes is the smallest package and it is enough. New mailboxes start slower and build up to 25 sends a day each. Read the first letters on the Letters page. If one is off, change the brief or the prompt and every later letter changes with it.

Every letter is on the Letters page with its score and the prompt that wrote it.

Let the replies teach you

A real reply takes that person out of the sequence and lands in Replies. Read the not-nows and the nos as closely as the yeses. They tell you whether your list or your offer is wrong. Change one thing at a time, and use a split test on the step to compare.

A reply stops the sequence for that person and shows the whole thread.

Your checklist

Fill in the brief in your own words.
Connect mailboxes in your name.
Import a list you actually want as customers.
Start the campaign and read the first letters.
Answer every interested reply yourself.

Screens show a fictional workspace with example data.

Start with 10 mailboxes Next guide: Give every rep a pipeline without giving them a writing job