Campaign craft
Sell several packages from one campaign
Most offers have more than one level. Instead of one letter that lists them all, give each lead the one that fits.
Describe each tier
A tier has a name, price, what it includes, who it is best for, the angle to lead with and its own link. The writer quotes the price and link exactly as written and leads with that tier's angle.
Assign tiers in your list
Add a tier column to the file, or set one tier for a whole import. A lead with no tier hears the general offer. You can change tiers in bulk later from the Leads page.
Check one of each
Preview a letter for one lead per tier before starting. If the price or angle reads wrong, the tier's description needs work, not the prompt.
Your checklist
- Add two or three tiers, no more.
- Write a distinct angle for each.
- Assign a tier to each lead.
- Preview one letter per tier.
Screens show a fictional workspace with example data.