Recruiters and staffing firms

Reach hiring managers with notes that sound like you

A hiring manager can tell a mail merge in one line. A note that mentions what they are actually hiring for gets read.

Put what you know in the notes column

Whatever you know about a company goes in notes: the role they posted, the team that grew. Notes are the only facts the writer may state about that person, so what you put in is what comes out, and it invents nothing beyond it.

Notes are the facts the writer may use about each person.

Offer more than one way to work together

Contingent, retained and project work can be tiers on one campaign. Give each lead a tier in the import file and each one hears about the option that fits them.

Tiers let one campaign carry several ways to buy.

Keep the timing human

Each step has a send window in the lead's own local time and days of the week. Letters to the same company are spaced at least four hours apart, so two managers at one firm do not get mail in the same minute.

Each touch has its own send window, in the lead's time zone.

Your checklist

List the role or team in notes.
Add a tier column if you offer several models.
Keep the first letter under the suggested length.
Reply to interested managers the same day.

Screens show a fictional workspace with example data.

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